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Principles of Marketing for 2024/25 Exit Exam
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Exam Breakdown
Course
Principles of Marketing
7%
Objective
Apply fundamental marketing concepts and marketing management approaches in domestic as well as international markets
Exam Content
| Content | Number of Questions | Question Type |
|---|---|---|
| CH 1: An Overview of Marketing and Marketing Management | 1 | Remembering |
| CH 2: Marketing Environments | 1 | Analysis |
| CH 3: Buying Behaviour | 1 | Understanding |
| CH 4: Market Segmentation Targeting and Positioning | 1 | Understanding |
| CH 5: Managing Marketing Mix Elements | 3 | Re, Un & Ana |
You should note that all questions are formated in multiple choice question
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