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International Marketing for 2024/25 Exit Exam

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Exam Breakdown

Course Overview

Course

International Marketing

7%

Objective

Apply fundamental marketing concepts and marketing management approaches in domestic as well as international markets.

Exam Content

Content Number of Questions Question Type
CH 1: Concepts of International Marketing 1 Understanding
CH 2: International Marketing Environment 1 Analysis
CH 3: Market Entry Decision 1 Understanding
CH 4: Product Policy Decisions 1 Understanding
CH 5: Promotion Strategy in International Context 1 Understanding
CH 6: Pricing and Terms of Payment 1 Understanding
CH 7: Distribution Strategy in International Context 1 Understanding

You should note that all questions are formated in multiple choice question


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